Fiber Broadband Driving Home Sales and Value

Fiber Broadband Driving Home Sales and Value

Not only does fiber increase the power and capability of the home, but it also adds to the overall value of the real estate and its ability to be sold more quickly as buyers look for reliable high-speed broadband for work-from-home, telehealth, gaming, streaming, and smart home devices such as security cameras and personal assistance.

According to Adtran, consumer needs for more broadband are growing every year. U.S. Internet adoption has increased to 81% of households, telehealth popularity has doubled year-over-year since 2020, e-commerce is expected to reach $8.1 trillion by 2026, and in-home devices have increased to 22 per home in 2024.

“We know trends are growing,” said Amanda Scherer, Director of Solutions Marketing, Adtran. “The adoption per home is increasing. We know people are consuming more, but sometimes seeing it placed like this really emphasizes just how much subscribers, year over year, quarter over quarter, are enhancing what they’re doing in the home.”

Additional research from Adtran shows both business and residential consumption have increased since 2017, with an overall 21.2% CAGR for residents. This is attributed to the influx of 2K/4K security cameras, cloud gaming, smart appliances, home offices, connected kitchens, automobile charging, and streaming in 4K/8K.

By enabling all of these applications to be run on high-speed, low-latency broadband, fiber increases the value of the home, according to platforms such as Doorify MLS. The MLS service, the 33rd largest in the U.S., provides competing real estate and brokers to share information about houses, land, and buildings, such as size, amenities, and internet access.

Once Doorify MLS receives information on a home from a broker, they input the data from sources like FiberHomes, which is a platform that connects fiber broadband providers with the real estate industry. FiberHomes certifies fiber availability to the address provided to help local real estate agents and brokers reach new movers. Seeing where fiber is and where fiber will be deployed in the future is crucial when home shopping. FBA’s 2023 research showed that fiber brought 4.9% in home value, condo value increased by 3.2%, while rent is about 12.8% higher with fiber.

For more on how fiber brings value to real estate, listen to the latest Fiber for Breakfast podcast.

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