calix – Fiber Broadband Association

Calix Marketing Cloud and HubSpot Integration Make World Class Omnichannel Marketing Simple for Even the Smallest Broadband Service Provider

Calix — Tue, 09 Nov 2021 05:00:00 +0000

SAN JOSE, CA – November 9, 2021 – Calix, Inc. (NYSE: CALX) today launched the integration of HubSpot, a leading CRM and omnichannel marketing platform for growing companies, with Calix Marketing Cloud (Marketing Cloud). The latest of several integrations with leading marketing platforms used by broadband service providers (BSPs), the combination of HubSpot and Marketing Cloud makes it easier than ever for BSP marketers to plan, create, and execute high-impact omnichannel marketing campaigns. With Marketing Cloud and HubSpot, any BSP can leverage advanced, real-time behavioral insights and automated marketing processes to seamlessly deliver the right message to the right subscribers at the right time. The integration enables BSPs to market smarter, stretch their marketing investments farther, grow their business, and measure ROI.

This enhancement to the Revenue EDGE platform builds upon the robust capabilities of Marketing Cloud, which already features integrations with Mailchimp and Facebook. With the powerful combination of Marketing Cloud and HubSpot, BSP marketers will be able to more easily:

Segment and target subscribers. Marketing Cloud allows BSPs to segment their subscriber base to create targeted messaging and communications that resonate better and drive higher engagement. Marketers can leverage an ever-growing list of out-of-the-box “recommended segments” to easily identify subscribers that are targets for upsell, cross-sell, or retention. Using machine learning, Marketing Cloud continually refines segments and can build new audiences as new trends emerge. These rich capabilities will make it easier for BSPs using HubSpot to proactively test messages among different audiences to create the highest-performing campaigns possible.
Build and execute omnichannel marketing campaigns. HubSpot is an all-in-one CRM platform optimized for inbound marketing. Marketers using its email automation platform together with Marketing Cloud can now automate and deploy highly focused campaigns to audience segments based on specific events and behaviors. These capabilities will eventually expand to include data from other facets of the HubSpot platform, such as landing pages, social, digital ads, and nurture campaigns. In this latest release, Marketing Cloud is further enhancing marketers’ ability to deliver omnichannel marketing campaigns with the new preview screen for mobile notifications in the CommandIQ® app. This enhancement helps BSPs strengthen their content and messaging strategy by ensuring that mobile notifications are always on-brand and improve their perception among subscribers.
Get to market faster and grow their brand with market activation resources and services. In addition to the powerful capabilities delivered through Marketing Cloud, Calix provides a full range of turnkey EDGE Enablement market activation resources, content, and tools—along with Premier Customer Success Services—to help BSPs elevate their marketing. With these out-of-the-box resources, BSPs can quickly, easily, and cost-effectively create customized marketing assets and run omnichannel campaigns that showcase their brand. Calix continually delivers new content and assets to help BSPs excite and engage subscribers. At Calix ConneXions 2021, the company unveiled a series of entertaining videos featuring comedian Gerry Dee. The high production value of these videos means broadband marketers can easily customize cost-effectively produce compelling content that will capture subscribers—all under their own brand.
Track and measure campaign success. The campaign performance dashboard in Marketing Cloud offers real-time visibility into key performance metrics from the HubSpot platform, such as opened, processed, and delivered. This seamless reporting gives marketers the data and agility to monitor and optimize their marketing campaigns and grow their ROI.

“Calix empowers broadband service provider marketers by giving us the tools, creative assets, and resources that we need to be successful,” said Samantha Chavez, marketing and sales project manager at Tularosa Communications. “Marketing Cloud provides the insights we need to segment our audiences to create highly targeted campaigns with relevant messaging, and the integrations with platforms like HubSpot, Mailchimp, and Facebook help us streamline our processes and automate marketing workflows, making our marketing more efficient and delivering better ROI. They understand the needs of small teams with limited budgets and enable us to execute world-class marketing campaigns that we might not otherwise be able to create or afford.”

“It’s a great time to be a broadband marketer,” said Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix. “With every quarter, we’re adding new capabilities to Marketing Cloud that help BSP marketers simplify their marketing, excite their subscribers, grow their brand, and grow value for their communities. We’re proud to see teams of all sizes embrace marketing tools and best practices to achieve excellence—and that is why marketing is now the number-one driver of revenue growth for broadband businesses. With the addition of HubSpot to the list of integrations with Marketing Cloud, we’re giving marketers everything they need to develop and deliver omnichannel marketing campaigns that will drive ever higher levels of subscriber engagement and maximize ROI.” and maximize ROI.”

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With Addition of Render Networks to Calix Partner Community, Calix Customers Can Slash Broadband Network Construction Times by as Much as 50%

Calix — Wed, 13 Jan 2021 05:00:00 +0000

Calix, Inc. will partner with Render Networks to provide Calix customers with access to its Digital Network Construction platform. Render’s platform features GPS, mobile technology and automation that improves network quality and cuts delivery times by as much as 50% for some customers. Combined with the Calix Intelligent Access EDGE solution, customers will see an even greater efficiency during the network buildout process.

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Calix Wins 2020 Awards for Best CEOs and Best Companies for Diversity From Comparably, Achieves a Top Culture Ranking

Calix — Thu, 07 Jan 2021 05:00:00 +0000

Calix, Inc. has received two awards from Comparably, a culture and compensation monitoring site. Calix was recognized in the categories of Best CEOs 2020 and Best Companies for Diversity. Calix received the awards under the “large company” category, which covers firms with 500 or more employees. Comparably also recognized Calix CEO Carl Russo with the Best CEOs 2020 award based on him ranking 27th on its list of the Top 50 highest-rated CEOs of 2020. Calix was also recognized for diversity based on the company being number 18 on Comparably’s list of Top 50 highest-rated Companies for Diversity in 2020.

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Calix Support Cloud Update Further Enables Customer Experience Teams to Improve First Call Resolution by up to 36%, Deliver Massive Operational Savings

Calix — Wed, 18 Nov 2020 05:00:00 +0000

Calix has improved its Calix Support Cloud (CSC) service. The company says CSC will make the EDGE Suites set up process more efficient and result in operational savings. Calix says the improvements will allow customer support representatives to work through the cloud platform to solve issues, eliminating the need for subscribers to perform complex tasks. CSC customers will also gain access to Calix’s Customer Success Services as part of the improvements.

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Calix Honors Conexon With Inaugural ‘Partner of the Year’ Innovations Award for Dedicated Pursuit of Broadband Business Development

Calix — Wed, 11 Nov 2020 05:00:00 +0000

Calix has awarded Conexon with the 2020 Innovations Award for Partner of the Year. The award recognizes Calix partners that develop innovative solutions through collaborations with Calix customers. Conexon joined the Calix Partner Community as the founding member of the consulting engineering category in August. The company was also recently named as the first Elite Consulting Partner. Calix and Conexon have been business partners since 2017. The two companies share over 40 electric cooperative clients that operate fiber-to-the-home networks in the United States.

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WWZ Cuts Operating Costs in Half as it Partners With Calix to Build a Future-Proof Broadband Business

Calix — Wed, 28 Oct 2020 04:00:00 +0000

WWZ Energie AG, a Swiss quadruple-play cable broadband provider, will improve its business by partnering with Calix, Inc. WWZ says it will use the Calix Intelligent Access EDGE solution to complete a transition from coax-based DOCSIS to fiber. This will allow the company to provide high-speed symmetrical bandwidth and improved services to customers. Since launching its 10G-capable fiber-to-the-home network, WWZ has reduced its operating costs by 50%.

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Calix and Conexon Partner to Eliminate the Digital Divide, Providing Electric Cooperatives With the Expertise and Technology Required to Succeed

Calix — Wed, 21 Oct 2020 04:00:00 +0000

Calix has selected Conexon to be the first Elite Partner in the consulting category of the Calix Partner Community. The partnership will allow Conexon customers to gain access to the Calix product portfolio ― which means electric cooperatives that work with Conexon will also have access to Calix solutions like Revenue EDGE and Intelligent Access EDGE. The partnership will also see Calix and Conexon work to expand broadband Internet connections to underserved rural areas in the United States.

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