Fiber Broadband Cleans Up Well

Only one feature trumped broadband, abet barely: clean clothes. Among the most desired single-family home amenities, having a laundry room came in at 69% as compared to 65% for very high speed/reliable broadband. “It beats hardwood floors and a great kitchen, granite countertops and all those things,” said Render.  

The results were almost the same for the most desired MDU home amenities, with an in-unit washer/dryer at the top of the list (59%), while broadband came in second again, this time with 52% responding. “More important than good parking, soundproof walls, storage space,” stated Render. “It is just very important to people’s lives today.” 

Fiber has had a 15% upward gain in share among those changing providers over the last two years, gaining ground compared to DSL (loss of 3.3%), satellite (5.5% loss) and cable modem (loss of over 14%). Fiber availability has added 3.2% to the value of an MDU or condo, 4.9% value to a single-family home, and nearly 13% to an apartment rental. 

To learn more about the way and amount people value reliable high-speed broadband and fiber, listen to the latest Fiber for Breakfast podcast.

https://soundcloud.com/user-491717682/ffb-week-41-fiber-is-preferred-by-nearly-two-thirds-of-all-internet-users?si=4d436411595a4b4687798161c617d3da&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing