BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Fiber Broadband Association - ECPv6.7.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Fiber Broadband Association X-ORIGINAL-URL:https://fiberbroadband.org X-WR-CALDESC:Events for Fiber Broadband Association REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Detroit BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Detroit:20241024T130000 DTEND;TZID=America/Detroit:20241024T140000 DTSTAMP:20241105T233453 CREATED:20241009T210249Z LAST-MODIFIED:20241011T153538Z UID:10000288-1729774800-1729778400@fiberbroadband.org SUMMARY:FBA Presents - Omnichannel Marketing for ISPs: Driving Growth Through Data and Automation DESCRIPTION:This session will explore how ISPs can leverage omnichannel marketing strategies to drive customer acquisition and growth. We’ll focus on how to harness customer data at each stage of the fiber deployment process—Construction\, Build\, and Serviceable— to deliver targeted messaging through both digital and direct mail channels. Ryan Dendievel from Wire 3 will share insights from their rapid growth journey\, while Hannah Lee will discuss integrating performance tracking into Hubspot. Chas Rubino from Postalytics will demonstrate how direct mail automation integrates seamlessly with CRM platforms to enhance omnichannel outreach. \nPresented by: \n\nChas Rubino\, Strategic Client Executive at Postalytics (a Certified HubSpot app)\nRyan Dendievel\, Senior Vice President of Sales and Marketing at Wire 3\nHannah Lee\, CEO and Co-Founder at Second Mile (a HubSpot Platinum Partner)\n\n \n \n Register Now URL:https://fiberbroadband.org/event/fba-presents-omnichannel-marketing-for-isps-driving-growth-through-data-and-automation/ CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://fiberbroadband.org/wp-content/uploads/2024/10/Postalytics_lg.png END:VEVENT END:VCALENDAR