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FBA Presents – Digital Advertising Demystified: The Basics of Paid Search and How to Jumpstart with an Agency Partner

November 2, 2023 @ 12:00 pm - 1:00 pm

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The FBA Marketing Committee presents a Marketing Essentials webinar with Clay McDonald, Director of Operations at Delegator, a digital advertising agency. Drawing on his experience setting strategy and orchestrating digital advertising for clients ranging from Fortune 500 corporations to not-for-profit organizations, including fiber broadband leader EPB of Chattanooga, Clay will discuss the following:

• Search advertising as an inbound marketing tool
• What success means
• How critical the right agency partner is
• How to identify the right partner

Presented by:
Clay McDonald, Director of Operations at Delegator